campaign covering music video production, photoshoots, social growth, and paid marketing—all crafted to launch an artist with no prior digital footprint.

Music Video Production
I directed, shot, and edited 4t9’s debut music video, capturing the raw atmosphere of his North London roots through cinematic visuals. Using handheld, drone, and gimbal shots, we built a visual style that balanced realness with polish.

Photography
Alongside the video, I shot a full series of promotional photos for use across press kits, social media, and streaming platforms. These helped build a consistent brand identity and gave 4t9 quality assets to represent his image professionally.

Social & Short-Form Content
I cut short-form edits of the music video and behind-the-scenes content tailored for TikTok and Instagram. These snippets helped amplify reach and fed directly into our ad strategy.

Paid Ads Campaign
Managed a high-performing Meta Ads campaign that hit over 250,000 views in one month, through tailored audience targeting and continuous creative testing.

Audience Growth
The campaign also resulted in 189 new YouTube subscribers in under 30 days—proving not just visibility, but conversion.

This project was about more than visuals—it was about launching a compelling artist brand from the ground up. 4t9 now has the content, data, and audience engagement to build momentum for his career.