This project was the foundation of In The Dungeon (ITD) as a creative brand and artist development studio. I led the entire visual and brand development, creating assets that reflected the raw, independent, and ambitious identity of the collective.

Brand Guidelines
I developed a full set of brand guidelines, including tone of voice, typography, colour palette, and logo usage. These served as the backbone of the brand’s communication style across platforms.

Website Design
I designed and built the ITD website from scratch using Wix Studio, structuring it to highlight its artist-first approach, creative services, and community ethos. The site is mobile-optimised, performance tested, and SEO-ready.

Testimonials & Staff Interviews
To help build trust and authenticity, I shot and edited a series of testimonial interviews with both staff and clients. These humanised the brand and offered real insight into ITD’s impact from the inside out.

Cinematic Interviews
Each interview was shot with cinematic intent—tight depth of field, soft lighting, composed backdrops—to reflect the premium creative standard ITD stands for.

Campaign Messaging
I helped shape the narrative of ITD, ensuring the content communicated a clear and compelling message: that this is a home for serious artists ready to grow, sharpen their vision, and build sustainable careers.

See more: https://www.inthedungeon.co.uk/